Mass Communication and Media Studies is one of the most exciting and rapidly-evolving areas of study in today’s media-driven world. The discipline places a great focus on the hypothetical and social approach towards Communication Sciences, Mass Communication and Communication Studies. Mass Communication also uses concepts and techniques from other disciplines such as sociology, anthropology, psychology, politics, economics, or philosophy.
Mass media refers to the applied study of different practices and technology used to facilitate the communication of information for large audiences. Theoretical studies in mass media emphasise topics such as the history of mass media and its social impact, with an in-depth understanding of communication theory and an analytical approach to the development of new media.
Career prospects for graduates in media studies and mass media include roles such as Journalist, Media Planner, Producer, Content Writer, Anchor, Radio Jockey, Media Researcher, Social Media Manager, Public Relations Consultant, Copywriter, and others.