B.Sc. (Mass Communication, Advertisement & Journalism)
| Qualification | 10+2 |
| No. of Seats | 50 per batch |
| Duration | 3 Years |
| Affiliation | Punjab Technical University |
Objectives of the Curriculum
1. To make students aware of technical and aesthetical aspects of Television
Journalism.
2. To develop capacity of evaluation and analysis of the events happening
around us.
3. To develop skills for writing script, Voice Over and for these medium.
4. To know and understand the moral and legal responsibilities of Journalism
and medium of Mass Communication.
Semester 1
• Development of journalism
• Introduction to Mass Communication
• Hindi language and Structure English
• Theories of Political Science
• Basis Economics
Semester 2
• Understanding News
• Forms of Writing other than News
• Languages of Hindi/English Journalism and Freedom Movement
• Photo Journalism
• Governance and Politics
• Economic Development and Macro Economic Issues
Semester 3
• News Gathering and Correspondence
• Interview
• Electronic Media
• Hindi / English Translations Theory and Applications
• International Politics
• Indian economy problems & policies
Semester 4
• Advanced Reporting
• Editing and Lay Out Design
• Fundamentals of Computers
• Creative Application of Hindi / English in Electronic Media
• Public Administration Society and Media
• International Trade and the World Economy
Semester 5
• Web Journalism
• Media Law and Ethics
• Electronics Journalism
• Advertisement and Public Relations
• Communication Research and Theories
• Media Laws
Semester 6
• Development journalism
• Special papers (any one from the list given below)
• Parliamentary news reporting
• Crime and court newsgathering
• Art and culture journalism
• Sports journalism
• Business journalism
Subject Oriented study
•
Presentation of sessional assignments
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